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City TV (Singapore)

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City TV
CountrySingapore
Broadcast areaSingapore
Johor Bahru/Johor Bahru District (Malaysia)
Batam/Batam Islands, Riau Islands (Indonesia) (overspill)
HeadquartersCaldecott Hill
Programming
Language(s)English
Mandarin (from 2001)
Picture format576i (4:3 SDTV)
Ownership
OwnerMediaCorp
History
Launched30 January 2000; 24 years ago (2000-01-30)
Closed11 January 2002; 22 years ago (2002-01-11)
Former namesSportscity
(2000 – 2001)
Availability
(at time of closure)
Terrestrial
Analog terrestrial televisionChannel 38

City TV (formerly Sportscity) was a Singaporean free-to-air television channel owned by Mediacorp. The channel initially specialized in sporting events, but due to low viewer interest, the channel attempted to remain afloat by adding Chinese-language programming under the new name City TV. The channel eventually shut down in January 2002, due to problems with advertising revenue.

History[edit]

Attempt at launching an all-Chinese UHF channel[edit]

Shortly after the launch of Premiere 12, Singapore's first UHF channel, on channel 24 on 1 September 1995, the Television Corporation of Singapore (TCS) showed potential for launching a UHF channel of its own (Premiere 12 was under the editorial control of Singapore Television Twelve). The service would complement Channel 8 and would carry a mixture of sports, arts and documentary programming, mirroring Premiere 12. Had TCS found viability in the project, work would start within a year. The aim of the channel was to reach out to the upmarket audience. However, there were concerns over TCS's Chinese audience being lured by Singapore CableVision, which carried no less than eight Chinese channels on its basic service, and a further three on additional packages.[1]

Sportscity[edit]

TCS eventually announced the launch of a new UHF sports channel, Sportscity, in late October 1999,.[2] By early January 2000, TCS had secured the rights to UEFA Euro 2000 and the 2000 Summer Olympics,[3] and was bidding against SCV for the rights to Mike Tyson's fight against Julius Francis.[4]

On 13 January 2000, TCS announced that Sportscity would launch on 30 January. The channel concentrated on six key sports, soccer, basketball, tennis, rugby, golf, and badminton.[5] Accompanying the predominantly international sporting events was Sports Night, a nightly sports bulletin.[6] Sportscity would provide sports coverage with a "local flavour".[7]

On launch day, Sportscity carried Super Bowl XXXIV.[8][9] Despite the blaze of publicity at launch, there were still viewers who encountered static and related difficulties.[10] Aligned with the government's long-term plans for the development of sports in Singapore, Sportscity was the only free-to-air sports channel in Southeast Asia. The channel was accompanied by a "content-driven" website.[11]

City TV[edit]

On 4 May 2001, Mediacorp announced that Sportscity would be relaunched as City TV (unrelated to the Canadian network); the channel would be repositioned towards a cosmopolitan audience of "trendy adults". While approximately 60% of its schedule would remain devoted to sports programming, the remainder would now be occupied by Chinese-language programming as a compliment to Channel 8. More than 80% of the Chinese-language programming was first-run, with Taiwanese variety shows, Korean and Japanese dramas, and entertainment news programmes. Some old dramas and movies were to be rerun, but on a "selective" basis.[12]

The relaunch took effect on 14 May;[13] Chinese programming was scheduled on weekdays from 3 p.m. to 10:30 p.m., divided into blocks such as City Entertainment (lifestyle and variety), City Nights (dramas, primetime Mondays to Thursdays) and City Movie (Friday primetime). City TV Sports ran from 10:30 p.m. to 1:30 a.m. on weekdays, and on weekends from 10:30 a.m. to sign-off. If necessary, some of the Chinese slots would be pre-empted for live sports.[12] Among the programmes scheduled for the Chinese slots was the Taiwanese variety show Taiwan No. 1, which was banned in Taiwan due to sabotage to the actors. Most sports news programmes were to be axed in favour of more live programming due to low viewership, while Sports Night moved to 10:30 p.m. at the start of the weeknight sports block,[14] and Channel 5's News 5 Tonight provided a three-minute news bulletin.[15][14] A Mandarin-language sports bulletin was also provided.[16]

The new format of the channel was seen with backlash from sports fans, whose primary concern was the mass replacement of sporting events by entertainment programming,[17] which MediaCorp reiterated that it was a "minimal" cut.[18] Moreover, its broadcast of WWF wrestling sparked outcry from the Singapore Broadcasting Authority, citing concerns that its broadcasts would have a negative impact on violence among children.[19][20]

Shutdown[edit]

On 9 January 2002, Mediacorp announced that City TV would shut down after 11 January. Its sports output moved to Channel 5 and Channel NewsAsia, and all of its Chinese-language programming moved to Channel 8. Although the channel attracted a larger viewer base than Sportscity, its ad revenue didn't increase in tandem.[21]

The shutdown of City TV led to a content vacuum within Mediacorp's sports coverage, with viewers demanding other Mediacorp TV channels to air some of the events that were left without a channel.[22] A report by the Infocomm Development Authority's Programme Advisory Committee lauded the channel's coverage of the 2001 SEA Games and its docuseries Dreams: The Team Singapore Story, but showed concerns that the channel's closedown had made it more difficult to locate sports programming on local television.[16]

Coverage[edit]

The channel was carried terrestrially on UHF channel 38, in households that already had a UHF tuner capable of receiving Premiere 12/Central and Channel NewsAsia. On Singapore CableVision, it was carried on channel 7 in the free tier.[23][24]

Programming[edit]

Original programming[edit]

  • Sports Night[6]
  • Dreams: The Team Singapore Story[16]

See also[edit]

References[edit]

  1. ^ "TCS sees market for second all-Chinese TV channel". The Straits Times (retrieved from NLB). 30 September 1995. Retrieved 23 May 2024.
  2. ^ "Even the most sporty will be glued to couch". The Straits Times (retrieved from NLB). 29 October 1999. Retrieved 23 May 2024.
  3. ^ "BATTLE STATIONS". The Straits Times (retrieved from NLB). 4 January 2000. Retrieved 23 May 2024.
  4. ^ "Local channels bid for Tyson's big fight". The Straits Times (retrieved from NLB). 15 January 2000. Retrieved 23 May 2024.
  5. ^ "MORE EVENTS TO BE SHOWN LIVE". The Straits Times (retrieved from NLB). 13 January 2000. Retrieved 23 May 2024.
  6. ^ a b "They'll give you the buzz in sports". The Straits Times (retrieved from NLB). 15 January 2000. Retrieved 23 May 2024.
  7. ^ "It'll have a local flavour". The Straits Times (retrieved from NLB). 15 January 2000. Retrieved 23 May 2024.
  8. ^ "Page 45 Miscellaneous Column 1". The Straits Times (retrieved from NLB). 30 January 2000. Retrieved 23 May 2024.
  9. ^ "You'll be Bowl-ed over". The Straits Times (retrieved from NLB). 30 January 2000. Retrieved 23 May 2024.
  10. ^ "Fuzz over tuning in to Sports City". The Straits Times (retrieved from NLB). 1 February 2000. Retrieved 23 May 2024.
  11. ^ "About SPORTSCITY". Sportscity. 2000. Archived from the original on 18 October 2000. Retrieved 27 May 2024.
  12. ^ a b "A channel for trendy adults". Today (retrieved from NLB). 4 May 2001. Retrieved 23 May 2024.
  13. ^ ": : : ABOUT CITY TV : : :". City TV. January 2000. Archived from the original on 19 June 2001. Retrieved 28 May 2024.
  14. ^ a b "Action station". Today (retrieved from NLB). 11 May 2001. Retrieved 28 May 2024.
  15. ^ "TV for the hip & trendy". Today (retrieved from NLB). 10 May 2001. Retrieved 28 May 2024.
  16. ^ a b c "Seventh Annual Report by the Programme Advisory Committee (PAC)" (PDF). Infocomm Development Authority. Retrieved 2024-05-04.
  17. ^ "Why slash sports programming, MediaCorp?". The New Paper (retrieved from NLB). 18 May 2001. Retrieved 28 May 2024.
  18. ^ "Sports cutback is minimal, says MediaCorp". The New Paper (retrieved from NLB). 19 May 2001. Retrieved 28 May 2024.
  19. ^ "Wrestling shows not for kids: SBA". Streats (retrieved from NLB). 18 May 2001. Retrieved 28 May 2024.
  20. ^ "Sports cutback is minimal, says MediaCorp". The New Paper (retrieved from NLB). 19 May 2001. Retrieved 28 May 2024.
  21. ^ "MediaCorp TV to shut down City TV channel". The Straits Times (retrieved from NLB). 10 January 2002. Retrieved 23 May 2024.
  22. ^ "A sports fan's plea". Today (retrieved from NLB). 16 January 2002. Retrieved 23 May 2024.
  23. ^ "Tuning In". Sportscity. January 2000. Archived from the original on 11 April 2000. Retrieved 27 May 2024.
  24. ^ "SCV; SCV MaxTV; Price Plan". SCV MaxTV. May 2001. Archived from the original on 8 May 2001. Retrieved 27 May 2024.
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